YES Print and Packaging News
Who doesn't like good advice?
Our team of print professionals, engineers, and designers can give you some quick pointers when you’re in a jam. All you have to do is ask. Complex print and packaging projects can get out of hand in a hurry. Specs change, materials are added, and the deadline shortens. That's why YES Print has started online forums on Facebook and Twitter in order to help designers, print producers, and marketing reps. with these difficult print problems such as:
Adding custom sound chips to your packaging project. 7/30/10
We often hear about adding spot coatings, using unique substrates, and riveting all sorts of accessories to make a custom packaging project look extra special. But have you ever thought of actually making the box talk?
With custom sound chips, you can have pre-recorded messages playing as soon as the end-user opens the box. Now, this isn't exactly new technology, but it is evolving. The chips are getting smaller, and easier to conceal. You can actually break down the sequence even further and have the chip activated when the end-user lifts a certain piece of product or literature.
There's even variable data sound chip technology, that allows you to personalize each chip to say the end users name and talk about specific benefits of whatever you're selling.
The price is a little on the high-end, but it's not as expensive as it used to be. The pricing fluctuates with quantity, length of recording, variable data, and the difficulty of installing each chip in the box.
It obviously adds a great deal of impact so it's worth presenting to the "powers that be."
Custom Apple iPad packaging done here! 4/9/10
With the advent of the Apple iPad, agencies and design firms will start utilizing this technology as a powerful marketing tool (much like what was done with the Apple iPod). YES Packaging already has packaging design options available to custom package your Apple iPad for your marketing efforts.
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